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The Power of Habit: Why We Do What We Do in Life and Business

Read & Download µ The Power of Habit: Why We Do What We Do in Life and Business Charles Duhigg ô 0 review Download The Power of Habit: Why We Do What We Do in Life and Business Troduced himself He asked Eugene how old he was Oh let s see fifty nine or sixty Eugene replied He was seventy one years oldThe scientist started typing on the computer Eugene smiled and pointed at it That is really something he said You know when I was in electronics there would have been a couple of six foot racks holding that thing The scientist was fifty two year old Larry Suire a professor who had spent the past three decades studying the neuroanatomy of memory His specialty was exploring how the brain stores events His work with Eugene however would soon open a new world to him and hundreds of other researchers who have reshaped our understanding of how habits function Suire s studies would show that even someone who can t remember his own age or almost anything else can develop habits that seem inconceivably complex until you realize that everyone relies on similar neurological processes every day His and others research would help reveal the subconscious mechanisms that impact the countless choices that seem as if they re the products of well reasoned thought but actually are influenced by urges most of us barely recognize or understandBy the time Suire met Eugene he had already been studying images of his brain for weeks The scans indicated that almost all the damage within Eugene s skull was limited to a five centimeter area near the center of his head The virus had almost entirely destroyed his medial temporal lobe a sliver of cells which scientists suspected was responsible for all sorts of cognitive tasks such as recall of the past and the regulation of some emotions The completeness of the destruction didn t surprise Suire viral encephalitis consumes tissue with a ruthless almost surgical precision What shocked him was how familiar the images seemedThirty years earlier as a PhD student at MIT Suire had worked alongside a group studying a man known as HM one of the most famous patients in medical history When HM his real name was Henry Molaison but scientists shrouded his identity throughout his life was seven years old he was hit by a bicycle and landed hard on his head Soon afterward he developed seizures and started blacking out At sixteen he had his first grand mal seizure the kind that affects the entire brain soon he was losing consciousness up to ten times a dayBy the time he turned twenty seven HM was desperate Anticonvulsive drugs hadn t helped He was smart but couldn t hold a job He still lived with his parents HM wanted a normal existence So he sought help from a physician whose tolerance for experimentation outweighed his fear of malpractice Studies had suggested that an area of the brain called the hippocampus might play a role in seizures When the doctor proposed cutting into HM s head lifting up the front portion of his brain and with a small straw sucking out the hippocampus and some surrounding tissue from the interior of his skull HM gave his consentThe surgery occurred in and as HM healed his seizures slowed Almost immediately however it became clear that his brain had been radically altered HM knew his name and that his mother was from Ireland He could remember the stock market crash and news reports about the invasion of Normandy But almost everything that came afterward all the memories experiences and struggles from most of the decade before his surgery had been erased When a doctor began testing HM s memory by showing him playing cards and lists of numbers he discovered that HM couldn t retain any new information forthan twenty seconds or soFrom the day of his surgery until his death in every person HM met every song he heard every room he entered was a completely fresh experience His brain was frozen in time Each day he was befuddled by the fact that someone could change the television channel by pointing a black rectangle of plastic at the screen He introduced himself to his doctors and nurses over and over dozens of times each day I loved learning about HM because memory seemed like such a tangible exciting way to study the brain Suire told me I grew up in Ohio and I can remember in first grade my teacher handing everyone crayons and I started mixing all the colors together to see if it would make black Why have I kept that memory but I can t remember what my teacher looked like Why does my brain decide that one memory isimportant than another When Suire received the images of Eugene s brain he marveled at how similar it seemed to HM s There were empty walnut sized chunks in the middle of both their heads Eugene s memory just like HM s had been removedAs Suire began examining Eugene though he saw that this patient was different from HM in some profound ways Whereas almost everyone knew within minutes of meeting HM that something was amiss Eugene could carry on conversations and perform tasks that wouldn t alert a casual observer that anything was wrong The effects of HM s surgery had been so debilitating that he was institutionalized for the remainder of his life Eugene on the other hand lived at home with his wife HM couldn t really carry on conversations Eugene in contrast had an amazing knack for guiding almost any discussion to a topic he was comfortable talking about at length such as satellites he had worked as a technician for an aerospace company or the weatherSuire started his exam of Eugene by asking him about his youth Eugene talked about the town where he had grown up in central California his time in the merchant marines a trip he had taken t.

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Read & Download µ The Power of Habit: Why We Do What We Do in Life and Business Charles Duhigg ô 0 review Download The Power of Habit: Why We Do What We Do in Life and Business Chapter THE HABIT LOOPHow Habits WorkIIn the fall of a man who would upend much of what we know about habits walked into a laboratory in San Diego for a scheduled appointment He was elderly a shade over six feet tall and neatly dressed in a blue button down shirt His thick white hair would have inspired envy at any fiftieth high school reunion Arthritis caused him to limp slightly as he paced the laboratory s hallways and he held his wife s hand walking slowly as if unsure about what each new step would bringAbout a year earlier Eugene Pauly or EP as he would come to be known in medical literature had been at home in Playa del Rey preparing for dinner when his wife mentioned that their son Michael was coming over Who s Michael Eugene asked Your child said his wife Beverly You know the one we raised Eugene looked at her blankly Who is that he askedThe next day Eugene started vomiting and writhing with stomach cramps Within twenty four hours his dehydration was so pronounced that a panicked Beverly took him to the emergency room His temperature started rising hitting degrees as he sweated a yellow halo of perspiration onto the hospital s sheets He became delirious then violent yelling and pushing when nurses tried to insert an IV into his arm Only after sedation was a physician able to slide a long needle between two vertebra in the small of his back and extract a few drops of cerebrospinal fluidThe doctor performing the procedure sensed trouble immediately The fluid surrounding the brain and spinal nerves is a barrier against infection and injury In healthy individuals it is clear and uick flowing moving with an almost silky rush through a needle The sample from Eugene s spine was cloudy and dripped out sluggishly as if filled with microscopic grit When the results came back from the laboratory Eugene s physicians learned why he was ill He was suffering from viral encephalitis a relatively common disease that produces cold sores fever blisters and mild infections on the skin In rare cases however the virus can make its way into the brain inflicting catastrophic damage as it chews through the delicate folds of tissue where our thoughts dreams and according to some souls resideEugene s doctors told Beverly there was nothing they could do to counter the damage already done but a large dose of antiviral drugs might prevent it from spreading Eugene slipped into a coma and for ten days was close to death Gradually as the drugs fought the disease his fever receded and the virus disappeared When he finally awoke he was weak and disoriented and couldn t swallow properly He couldn t form sentences and would sometimes gasp as if he had momentarily forgotten how to breathe But he was aliveEventually Eugene was well enough for a battery of tests The doctors were amazed to find that his body including his nervous system appeared largely unscathed He could move his limbs and was responsive to noise and light Scans of his head though revealed ominous shadows near the center of his brain The virus had destroyed an oval of tissue close to where his cranium and spinal column met He might not be the person you remember one doctor warned Beverly You need to be ready if your husband is gone Eugene was moved to a different wing of the hospital Within a week he was swallowing easily Another week and he started talking normally asking for Jell O and salt flipping through television channels and complaining about boring soap operas By the time he was discharged to a rehabilitation center five weeks later Eugene was walking down hallways and offering nurses unsolicited advice about their weekend plans I don t think I ve ever seen anyone come back like this a doctor told Beverly I don t want to raise your hopes but this is amazing Beverly however remained concerned In the rehab hospital it became clear that the disease had changed her husband in unsettling ways Eugene couldn t remember which day of the week it was for instance or the names of his doctors and nurses no matter how many times they introduced themselves Why do they keep asking me all these uestions he asked Beverly one day after a physician left his room When he finally returned home things got even stranger Eugene didn t seem to remember their friends He had trouble following conversations Some mornings he would get out of bed walk into the kitchen cook himself bacon and eggs then climb back under the covers and turn on the radio Forty minutes later he would do the same thing get up cook bacon and eggs climb back into bed and fiddle with the radio Then he would do it againAlarmed Beverly reached out to specialists including a researcher at the University of California San Diego who specialized in memory loss Which is how on a sunny fall day Beverly and Eugene found themselves in a nondescript building on the university s campus holding hands as they walked slowly down a hallway They were shown into a small exam room Eugene began chatting with a young woman who was using a computer Having been in electronics over the years I m amazed at all this he said gesturing at the machine she was typing on When I was younger that thing would have been in a couple of six foot racks and taken up this whole room The woman continued pecking at the keyboard Eugene chuckled That is incredible he said All those printed circuits and diodes and triodes When I was in electronics there would have been a couple of six foot racks holding that thing A scientist entered the room and in.

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Read & Download µ The Power of Habit: Why We Do What We Do in Life and Business Charles Duhigg ô 0 review Download The Power of Habit: Why We Do What We Do in Life and Business O Australia as a young man He could remember most of the events in his life that had occurred prior to about When Suire asked about later decades Eugene politely changed the topic and said he had trouble recollecting some recent eventsSuire conducted a few intelligence tests and found that Eugene s intellect was still sharp for a man who couldn t remember the last three decades What s Eugene still had all the habits he had formed in his youth so whenever Suire gave him a cup of water or complimented him on a particularly detailed answer Eugene would thank him and offer a compliment in return Whenever someone entered the room Eugene would introduce himself and ask about their dayBut when Suire asked Eugene to memorize a string of numbers or describe the hallway outside the laboratory s door the doctor found his patient couldn t retain any new information forthan a minute or so When someone showed Eugene photos of his grandchildren he had no idea who they were When Suire asked if he remembered getting sick Eugene said he had no recollection of his illness or the hospital stay In fact Eugene almost never recalled that he was suffering from amnesia His mental image of himself didn t include memory loss and since he couldn t remember the injury he couldn t conceive of anything being wrongIn the months after meeting Eugene Suire conducted experiments that tested the limits of his memory By then Eugene and Beverly had moved from Playa del Rey to San Diego to be closer to their daughter and Suire often visited their home for his exams One day Suire asked Eugene to sketch a layout of his house Eugene couldn t draw a rudimentary map showing where the kitchen or bedroom was located When you get out of bed in the morning how do you leave your room Suire asked You know Eugene said I m not really sure Suire took notes on his laptop and as the scientist typed Eugene became distracted He glanced across the room and then stood up walked into a hallway and opened the door to the bathroom A few minutes later the toilet flushed the faucet ran and Eugene wiping his hands on his pants walked back into the living room and sat down again in his chair next to Suire He waited patiently for the next uestionAt the time no one wondered how a man who couldn t draw a map of his home was able to find the bathroom without hesitation But that uestion and others like it would eventually lead to a trail of discoveries that has transformed our understanding of habits power It would help spark a scientific revolution that today involves hundreds of researchers who are learning for the first time to understand all the habits that influence our livesAs Eugene sat at the table he looked at Suire s laptop That s amazing he said gesturing at the computer You know when I was in electronics there would have been a couple of six foot racks holding that thingSharp provocative and usefulJim CollinsFew books become essential manuals for business and living The Power of Habit is an exception Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good Financial Times Entertainingenjoyablefascinatinga serious look at the science of habit formation and change The New York Times Book Review Cue see cover Routine read book Reward fully comprehend the art of manipulation Bloomberg BusinessweekA fresh examination of how routine behaviors take hold and whether they are susceptible to changeThe stories that Duhigg has knitted together are all fascinating in their own right but take on an added dimension when wedded to his examination of habits Associated Press Theres been a lot of research over the past several years about how our habits shape us and this work is beautifully described in the new book The Power of HabitDavid Brooks The New York Times A first rate bookbased on an impressive mass of research written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits The Economist I have been spinning like a top since reading The Power of Habit New York Times journalist Charles Duhiggs fascinating best seller about how people businesses and organizations develop the positive routines that make them productiveand happy The Washington Post An absolutely fascinatingbook that explores a startling and sometimes dismaying collision between the increasingly sophisticated scientific understanding of habitshow theyre formed how they can be disrupted and changedand among other things companies efforts to use that knowledge to steer your habits and money their way Wired If Duhigg is right about the nature of habits which I think he is then trying to get rid of these bad habits wont work Instead what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards and then learn alternative routines that lead to similar rewards ie business and personal success Forbes The Power of Habit is chock full of fascinating anecdoteshow an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily how a team of marketing mavens at Procter Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task how Michael Phelps coach instilled habits that made him an Olympic champion many times over and how Tony Dungy turned the Indianapolis Colts into a Super Bowlwinning team Los Angeles Times.

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  • Format Kindle
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  • The Power of Habit: Why We Do What We Do in Life and Business
  • Charles Duhigg
  • Anglais
  • 14 December 2020
  • 1400069289